Yi Zhu
Doctoral Student in Business Administration
Department of Marketing
Marshall School of Business
University of Southern California
Curriculum Vitae
Research Interests
Industrial Organization, Quantitative Marketing, Advertising, E-commerce, Online Auctions
Publications
Wilbur, Kenneth C. and Yi Zhu (2009), “Click Fraud,” Marketing Science, 28(2): 293-308
Works in Progress
“Exclusive Program Sponsorship: Theory and Evidence,” with Kenneth C. Wilbur
“Hybrid Advertising Auctions,” with Kenneth C. Wilbur
“Offline/online,” with Kenneth C. Wilbur and Sha Yang
Contact:
USC-Marshall School of Business
Department of Marketing
3660 Trousdale Parkway
ACC 306E Los Angeles, CA 90089-0443
Phone: (213)740-0285
Fax: (213)740-7828
Email: zhuy AT usc.edu