Yi Zhu

   Ph. D. Candidate in Business Administration
   Department of Marketing
   Marshall School of Business
   University of Southern California

Curriculum Vitae

Research Interests
   Industrial Organization, Quantitative Marketing, Advertising, E-commerce, Online Auctions

Publications
    Zhu, Yi and Kenneth C. Wilbur, “Hybrid Advertising Auctions,” Marketing Science, 30(2):249-273
    Wilbur, Kenneth C. and Yi Zhu, “Click Fraud,” Marketing Science, 28(2): 293-308
     John Strauss, Edward Yanmin Qian, Minggao Shen, Dong Liu, Mehdi Majbouri, Qi Sun, Qianfang Ying and Yi Zhu, “Private Sector Industrialization in China: Evidence from Wenzhou,” in Community, Market and Sate in Development, ed. by Keijiro Otsuka and Kaliappa Kalirajan, Palgrave-McMillan Publishing, 2010.

Works in Progress
   “Exclusive Program Sponsorship: Theory and Evidence,” with Kenneth C. Wilbur
   “Television Advertising and Online Search,” with Mingyu Joo and Kenneth C. Wilbur

Teaching
   Instructor
         Marketing Fundamentals (Undergraduate Marketing Core), USC, 2011
         Instructor Rating: 4.6/5

Contact:
     USC-Marshall School of Business
      Department of Marketing
      3660 Trousdale Parkway
      ACC 306E Los Angeles, CA 90089


Phone: (213)740-0285
Fax: (213)740-7828
Email: zhuy AT usc.edu