Yi Zhu

     Ph. D. Candidate in Business Administration
     Department of Marketing
     Marshall School of Business
     University of Southern California

Curriculum Vitae

Research Interests
     Industrial Organization, Quantitative Marketing, Advertising, E-commerce, Online Auctions

Publications
     Joo, Mingyu, Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2013), “Television Advertising and Online Search,” Management Science, forthcoming.
     Zhu, Yi and Kenneth C. Wilbur, “Hybrid Advertising Auctions,” Marketing Science, 30(2):249-273
     Wilbur, Kenneth C. and Yi Zhu, “Click Fraud,” Marketing Science, 28(2): 293-308
     John Strauss, Edward Yanmin Qian, Minggao Shen, Dong Liu, Mehdi Majbouri, Qi Sun, Qianfang Ying and Yi Zhu, “Private Sector Industrialization in China: Evidence from Wenzhou,” in Community, Market and Sate in Development, ed. by Keijiro Otsuka and Kaliappa Kalirajan, Palgrave-McMillan Publishing, 2010.

Working Papers
     “An Analysis of the Impact of Advertising Budget in Position Auctions,” with Shijie Lu
     “The Selective Reporting of Factual Content by Commercial Media,” with Anthony Dukes 
     “Quality Score that Makes You Invest,” with Zsolt Katona 

Teaching
     Instructor
         Marketing Fundamentals (Undergraduate Marketing Core), USC, 2011
         Instructor Rating: 4.6/5

Contact:
     USC-Marshall School of Business
     Department of Marketing
     3660 Trousdale Parkway, ACC306E
     Los Angeles, CA 90089

Phone: (213)740-0285
Fax: (213)740-7828
Email: zhuy AT usc.edu

   

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