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Xiaoqian (Tracy) Yu

Ph.D. Candidate
Department of Marketing
Marshall School of Business
University of Southern California


Address: ACC 306C
3670 Trousdale Parkway
Los Angeles, CA 90089-0809

I am a marketing Ph.D. candidate at Department of Marketing, Marshall School of Business at University of Southern California (USC).

My research interests include the emerging Peer-to-Peer Market, Crowdfunding, Quantitative Structural Modeling, Effort-based Monetary Incentives, Behavioral Economics and Bayesian Statistics. In my current research I use structural modeling approach and Bayesian method to investigate user behavior on crowdfunding platforms. I’m interested in understanding: (i) the impact of effort-based monetary incentives on crowdfunders’ contribution behavior and the project’s funding performance; (ii) and how organization contributions affect individual contributions when, in a dynamic setting, crowdfunders are uncertain about whether the funding project will be able to raise enough money within the funding deadline.