Linli Xu

 

 

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Ph.D. Candidate
Linli Xu is currently a third year Ph.D. student in Marketing. Before entering the Ph.D. program, she received her Master’s degree in Economics from the University of British Columbia, Canada, and Bachelor’s degree in Economics from Jilin University, China. Her current research project examines the interactions between manufacturer advertising and retailer advertising. In particular, it answers the question of whether there are synergies to be captured by coordinating the two different types of advertising at the same time? Or is it better to pulse them separately? In addition, her research interests also lie in the allocation of marketing resources in new product development and marketing process, empirical industrial organization, and dynamic structural models.

Research Interests: Advertising Effectiveness, New Product Development, and Empirical Industrial Organization

Curriculum Vitae
Marshall School of Business
3660 Trousdale Parkway, ACC306E
University of Southern California
Los Angeles, CA 90089

Phone: (213) 740-4803
Email: linlixu at usc.edu
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