As Hollywood turns its mighty lens toward the environmental movement, retailers are relying on famous trendsetters to bring in a new group of eco-aware consumers. The media's focus on this recent wave of celebrity activism is generating a spiking demand for green goods. Industry moguls from fashion designers to major retail chains to national banks are responding by making and marketing their products using both innovative and energy efficient models.

Looking good while living green

The world of green design is flourishing. Architects, fashion designers and interior decorators are entering the increasingly competitive market of organic and eco-friendly design. No longer are the designers' creations only appealing to treehuggers and naturalists. Nowadays, a mass audience is asking for green fashions that allow you to do your part for the environment and look good doing it.

Al Gore isn’t the only political figure joining the mainstream media to rally for environmental awareness. As George Bush takes some heat for his position on global warming, governors, senators, and even the Supreme Court is taking a strong stance on environmental initiatives, making it a topic all political parties are forced to address. Candidates for the 2008 election are already discussing their agendas and at the top of many their lists is what to do about the climate crisis.