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The following suit design was meant to be a part of the street teams we planned to send out to 20 of the US’s major cities. Each team would have ten members passing out mini-bottles of Vitamin Water and reminding people to drink their vitamins. Our research showed us that 50% of those who tried the drink, repurchased, so we tried to take advantage of this fact through this three month promotion. The teams would be active during the summer during lunchtime to catch people at their thirstiest. The suit was designed to be gaudy and attract lots of attention. It also ads a bit of humor to the promotion, staying consistent with the company’s use of dry wit on all their products. |