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Summary: The following creative pieces were created as a campaign for Vitamin Water in my Advertising class. In addition to the ads show here, we also created a holiday direct mail piece, planned street teams, and created several online ads to achieve an effective mix of grassroots and traditional advertising. We avoided television, because our target was in the 18-25 year old range. After polling 500+ individuals, we found they typically spent 10+ hours online and very little watching TV. The only TV we planned were gyms ads, because most of the target we polled worked out regularly at the gym
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