About the Center
The USC Marshall Center for Global Innovation aims to be a thought leader in innovation as it relates to the welfare of consumers, the success of firms, and the wealth of nations. The Center targets large global companies because of their impact on consumers, governments, and societies - employing more people, making products that more people use, and making the world a better place through innovation.
The Center is organized to accomplish the following objectives:
1. Produce three annual indices on the innovativeness of firms from the Fortune 500 (which correlates well with stock price), countries (including the time for product sales to "take-off" in various countries), and global R&D clusters
2. Carry out cutting edge research on innovation.
3. Disseminate latest research findings on innovation through conferences, presentations, newsletters, and publications in business and academic media.
To accomplish these goals, the Center is recruiting a stellar Board of Advisors that can advise CGI on channeling its research in directions that are most important to its constituents, attracting qualified members, helping to plan events, and suggesting ways to maintain and enhance its thought leadership in business and academic circles.
Center for Global Innovation
Gerard J. Tellis, Director of the Center for Global Innovation, is the Neely Chair in American at USC's Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing.
Recent business Publications
- A lesson for Detroit - Tata Nano (San Francisco Chronicle)
- For Marketers, It's a Wide World After All (Advertising Age)
- To Make a Stock Pop, Innovate (New York Times)