USC Marshall Center for Global Innovation
About the Director
Gerard J. Tellis, Director of the Center for Global Innovation, is the Neely Chair in American at USC's Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing. He has published 4 books and over 100 papers www.gtellis.net on these topics. His publications have won 15 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice) and the Vijay Mahajan award for lifetime contributions to marketing strategy. His book entitled Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing. Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing and Strategy at the Judge Business School, Cambridge University. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.
Center for Global Innovation
Gerard J. Tellis, Director of the Center for Global Innovation, is the Neely Chair in American at USC's Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing.
Recent business Publications
- A lesson for Detroit - Tata Nano (San Francisco Chronicle)
- For Marketers, It's a Wide World After All (Advertising Age)
- To Make a Stock Pop, Innovate (New York Times)